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Sam Conniff introduces his upcoming panel featuring 20-year-olds who are changing the world. He talks about how he founded Livity in his 20s with the same goal, to make a difference and people's lives. Conniff introduces three of the 2011 Zeitgeist Young Minds and brings them on the stage to hear about their businesses.

Ludwick Phofane Marishane

Ludwick is a 20-year-old budding entrepreneur with a passion for learning and mentoring. He invented DryBath™, the world's first germicidal Bath-substituting™ skin lotion/gel that is easy to use and needs no water. DryBath™ is truly novel because it is the first and only skin lotion to be specifically made to substitute bathing for the common man.

DryBath™ was made to save the lives of the over 2 million destitute people who suffer and often die from easily treatable diseases like trachoma, diarrhea, etc. Not only does this save water and decrease consumption, it also decreases the high cost of water treatment and allows governments to focus on more efficient and equitable water distribution.

Orly Keit Setton

Orly is a 23 year old passionate South African, who set up 'Re.think Leadership' with a group of friends who aim to unite young South Africans in youth programmes that explore identity, transformation, social change, and social justice, with the ultimate goal of facilitating the development of socially responsible young adults.

Re.think Leadership aims to promote dialogue across boundaries existing in contemporary South African society and encourage youth leadership, with the understanding that it is through personal development that broader community development is accomplished.

Sadiq Miah

Sadiq is 24 years old and the Founding Director of Future Voices International, a pioneering grassroots level project giving young people living in poverty the chance to be heard. Future Voices International is a cascade-training program that is creating summer media schools, lasting 4-8 weeks, in deprived regions of the world.

The aim of the project is to teach young people that they do have a voice, and a right to be heard. The project aims to give young people a chance to be part of the information age, helping them express themselves creatively through media and giving the participants a platform to share their stories with the world.

Sam Conniff

Sam Conniff is a social entrepreneur, and the co-founder and Chairman of Livity, a 'more than profit' socially responsible youth marketing agency, described by Coca Cola as their ""marketing agency with a youth club in the middle of it"".

As well as delivering socially innovative campaigns for clients including Google, Coke, BBC, O2, PlayStation, Blackberry and the 2012 Olympics, Sam runs an office directly engaging over 1,000 young people every year, unlocking potential and changing lives for some of the most opportunity poor young people in London.

Sam believes in sustainable ideas for social change and flies the flag for social as well as financial profit.

Sam is also a RSA Fellow, one of Courvoisier's Future 500, one of Striding Out’s Future 100, twice an Ernst & Young Entrepreneur of the Year finalist, Executive Producer of the multiple award winning, multi-platform Dubplate Drama, a Cabinet Office Social Enterprise Ambassador for three years, a school governor and a trained chef.

Sam avoided university in favour of starting Don't Panic, now a global youth culture community and brand.





Theme 6: The Promise of Youth - Panel>>Sam Conniff: I'd like to introduce you to the young people themselves, but I'd liketo tell you about the journey that got them here, the doors that were opened to get thedoors opened into this very room, just meet that's incredible 20-year-olds who are changingthe world, 20-year-olds who are changing the world. It's an impressive accolade. And overthe last two days, I have been trying to think about who their peer competitors are. AndI realized here actually they're competing against the Internet. 20 years old and changingthe world. That's pretty tough competition. But as Google have already recognized, asyou'll see when you meet them, they're very much up to that challenge.The organization that brought them here, I set up when I was at a similar age, earlytwenties, and believed I could also save the world. I wasn't quite as clear or confidentor clever as these young people. My idea was to save the world by the power of marketing,which if this sounds unconvincing now, imagine how it sounded when I had hair past my shoulders.Now we work with Google and several other of the biggest brands in the world. And theDNA that makes it successful, why we make social profit and financial profit, why wehave harnessed the power and influenced the brands to benefit young people's lives, Ithought in the spirit of Zeitgeist, I would share with you today, I would open sourcethe secret of our success and give you the piece of code. And it is this: We let youngpeople into our office every day, from any walk of life and any background. Exactly whathas taken place here today happens in our office every day. And it was that that AmyBrown at Google, who helped organize this event, spotted. And it was that that she askedus to see if we could harness and capture. And if we could create a campaign togetherto bring some of the best, most brilliant brains of young people here to benefit thebusinesses that would be in the room. And that's what we did. A competition went outacross YouTube and Google, and we had 60-second video entrants Afghanistan to Brazil to CapeTown of incredible young people. It was a difficult mission to bring them (inaudible).The most difficult part was having to come in the office every day and see lots of videosfrom 21 year-olds who are just putting you to shame with what they've already achievedin their lives. But a judging panel selected the final 12.I'm very, very pleased to be able to introduce you to some of them now.So Orly, Sadiq, please come forward. [ Applause ]>>Sam Conniff: Right. To give you an idea of what me and my team had to experience,we sat through 60-second, incredibly impressive introductions to these young people, whichI'm now going to ask you to reenact right now.>>Sadiq Miah: Okay. My name is Sadiq Miah. I'm 24 years old, and my previous professionalwas in industrial product design. However, I started -- well, I went on (inaudible) placementin Latin America, and doing that just changed my mindset of the whole materialistic world.So when I came back to the U.K., I decided I wanted to work in the social sector andcombine my creative skills. So I created Future Voices International, a youth communicationmedia school enabling young people living in underprivileged communities a chance tobe part of the digital age as well as get their social issues expressed that the world.>>Sam Conniff: Fantastic. Thank you very much. >>Orly Keit Setton: I'm Orly Keit Setton,23 years old, I come from Cape Town, South Africa. In 2009, myself and my friends startedto rethink leadership. We use dialogue as an effective tool to empower youths, really,and teach them leadership skills. So we work with high school learners in grades 11 and12, 16 to 18, from all the demographics and the communities in Cape Town, as Cape Townis still very much segregated in rich, poor, black, white. We do a camp where we bringthem together. Basically, what the guys were speaking about before, not meeting someonebefore, you develop stereotypes, you develop hatred, even though not on such as extremescale. They get to meet each other. And then we do a six-month follow-up program wherethey work together to develop leadership skills so when they're at the point of making decisions,they have that network of diverse support. >>Ludwick Phofane Marishane: My name is LudwickMarishane, 20 years old, from South Africa, studying at the University of Cape Town.When I was 17 years old, I -- I invented the world's first and only bath substitute, agel, you put it on, and then you don't need a bathe.I came up with this after using Google a lot, because I don't have access to a computer.I actually ended up typing my 8,000-word business plan on my Nokia 6234 cell phone.[ Laughter ] >>Ludwick Phofane Marishane: After three yearsof hard work, we have gotten DryBath tested, approved, and it's ready to go to market.I have been talking to a lot charity guys here. And also looking into getting it onlong-haul flights, et cetera. A big probably that's close to my heart is that I'd liketo start an entrepreneurship league. To put it into perspective, we have rugby leagues,soccer leagues, all these different type of leagues to develop excellent skill. Why isit every economy complains about not having enough entrepreneurs, but they have no typeof league or system that develops great entrepreneurs from a high school level? And that's the biggestproject I want to start working on next year after making DryBath a success first. I haveto prove that I'm a great entrepreneur. Thank you.>>Sam Conniff: Thank you very, very much, indeed.